Storyboard caught up with MSLGROUP's Chief Strategy Officer, Pascal Beucler to understand how PR agencies are coping with growing importance of social media and real time marketing becoming the new frontier for brands.
With growing importance of social media, real time marketing has become the new frontier for brands - one which requires data analytics, collaboration between agencies and of course, the ability to respond quickly. So how are PR agencies coping with this change? How are they keeping tabs on brand chatter and conversations that are no longer controlled by them? And how do they handle negative publicity on social media? Storyboard caught up with MSLGROUP's Chief Strategy Officer, Pascal Beucler for those answers.
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