It's been nearly 9 months since Publicis owned Saatchi & Saatchi acquired a majority stake in Law & Kenneth, rebranding the agency as L&K Saatchi & Saatchi. How has the journey been so far? Storyboard editor, Anant Rangaswami, caught up with Saatchi & Saatchi's Worldwide CEO, Kevin Roberts for answer.
It has been nearly nine months since Publicis owned Saatchi & Saatchi acquired a majority stake in Law & Kenneth, rebranding the agency as L&K Saatchi & Saatchi. So how has the journey been so far? How has becoming part of a holding company helped the Indian agency and how will it be integrated with Saatchi & Saatchi's international offices? Storyboard editor, Anant Rangaswami, caught up with Saatchi & Saatchi's Worldwide CEO, Kevin Roberts for those answers.
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