$35bn merger of Publicis Groupe Omnicom Group called off

The USD 35 billion merger which would have created the world's largest communications holding company is now off.

The USD 35 billion merger which would have created the world's largest communications holding company is now off.  Publicis Groupe and Omnicom Group which announced their merger nine months ago cite various challenges including slow progress of completing the transaction as reasons for calling off advertising's largest M&A deal. Animesh Das gets more details.

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