At the launch of its RS 7 sportsback, Audi India's chief Joe King told CNBC-TV18 said: "Looking at 2014, we see still some great growth. Is it going to be sustainable and profitable growth. Obviously the market is a little bit volatile, heading into election one would expect that anywhere in the world. However, post election we would see the fundamental optimism of the Indian consumer come forward and we will see some strong growth next year as well."
Answering a query if the company would be able to replicate the success of 2013 going into 2014, he said: We look at market share and the numbers are not yet finalised for 2013. We will look to increase our market share by having the right products and that is something that we have done fundamentally very well."
He further said, we have the right products for the customers in India and we will continue to take that approach and look at all the key drivers for India. And that is not only for pure sales volume but also leadership from a service capacity point of view; the service offering, customer interaction. "We now have over 3.2 million Facebook fans which shows we have really strong connect to the customer and that is the second greatest for Audi in the world after the USA as number of Facebook fans. So, it is another great milestone for India," he added.
When asked how the company aimed to mitigate competition especially from company like Mercedes, he said the company would continue to focus on internal performance and believes that if they do the right things then the results are bound to follow.
"Service capacity is a very important thing. We have grown our service capacity by 53 percent in 2013. We will look for similar growth moving forward into 2014 as we look to not only sell the first Audi to customers, but to keep them within the Audi family for a lifetime, "said King.
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