Below is a verbatim transcript of the interview
Q: When there is an election, do we see increased traction? Do the advertising rates go up? If you can tell us whether in this period there will be an impact on a media company like yours?
A: There is positive traction both in terms of viewership as well as advertising. We are finding that there is better viewer engagement with news channels because they want to know about what is going on and there is a bit of advertising, which comes from various political parties. There is a positive trend on both those counts.
Q: Financially as well, do we have anecdotal evidence to believe that it translates into better advertising revenues and in turn a better bottomline for the company?
A: There is additional advertising which we get because there is some amount of political advertising. So, it is still a small percentage of our total revenue; it is not a significant sum but it's a positive. It's over and above the rest of the advertising that we get but the additional sum largely comes from political advertising.
They are not as we have seen an increase from the other corporate client on back of elections but probably as we get closer to general elections there maybe other large corporate clients which may like to invest a little more money in advertising.
Q: As per your last quarter's earnings, your advertising revenues went up by close to about 20 percent. So, will this quarter be a lot more given the benefit that you could get on account of elections. Will it hit the 25-30 percent growth rate?
A: It would be 20 percent in my anticipation because even last year this time, we had a good quarter. There was assembly election in the same quarter last year, so we had an upside there.
Zee Media stock price
On December 04, 2013, Zee Media Corporation closed at Rs 14.07, up Rs 0.26, or 1.88 percent. The 52-week high of the share was Rs 19.60 and the 52-week low was Rs 10.50.
The company's trailing 12-month (TTM) EPS was at Rs 1.09 per share as per the quarter ended September 2013. The stock's price-to-earnings (P/E) ratio was 12.91. The latest book value of the company is Rs 8.47 per share. At current value, the price-to-book value of the company is 1.66.
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