Reworking your beverage menu? Here's an agency to help you

For 33-year-old Nikhil Agarwal, his agency for the food and beverages (F&B), All Things Nice, is out to introduce and educate people on wines, single mot chocolates and even cigars. The consultant sommelier and founder of the agency, advises restaurants and hotels on wine list. They also offer staff training in some cases.

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The company that was founded in 2010, with an investment of Rs 20 lakh, caters to over 60 clients and hopes to gross revenues of Rs 80 lakh by the end of the financial year. Agarwal's love affair with the vintage beverage began with ZooLa. It continued at Moet-Hennessy, before landing at Diageo.

A trained sommelier and wine consultant, Nikhil acquired a specialized degree from UK's Wine & Spirit Education Trust. Today with All Things Nice, he organizes wine tastings and helps restaurants create a right beverage menu. The agency also works with wineries and distilleries, helping them in their marketing efforts.

Nikhil Agarwal, sommelier and director, All Things Nice said, "We consult hotels and restaurants in their training and beverage programme. We work with the large number of corporates to do food and drink events. We work with a lot of wine and spirit brands in their training and their promotional aspects.

The organisation arranges four to five events every month. With over 90 corporate tie-ups since its inception and 2.4 lakh registered people on the venture's website, the company has crossed revenues of over Rs 2 crore.  Agarwal is almost in a mission mode of spreading out his passion for wine.

"We have another concept by the name of Wine Week, which we launched in February 2013. That allows all of us to indulge in wine for one week and enjoy the pleasures of wine and food. We are doing it again in August 2013. We are quite confident that we will be able to take this into Pan India levels", adds Agarwal.

With plans to diversify brand All Things Nice into other hospitality business, Nikhil's immediate target is to open his first restaurant next year.

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