The ICC Cricket World Cup begins with the big Indo Pak match being played on Sunday. Thirty brands have come on board as sponsors and have together shelled out estimated Rs 600-700 crore.
The ICC Cricket World Cup begins with the big Indo Pak match being played on Sunday. Thirty brands have come on board as sponsors and have together shelled out estimated Rs 600-700 crore. Interesting to note that there is no presenting sponsor, several brands not normally associated with cricket are making their debut. With ad rates nearly doubling from the last World Cup, we wonder if the World Cup will deliver adequate viewership and where this leaves the IPL?
s for the answers.
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Checkout: Brands that debut at ICC World Cup 2015
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Checkout: Brands that debut at ICC World Cup 2015
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