The company will soon start selling its products through Mi.com, a strategy it uses globally.
Chinese smartphone maker Xiaomi on Thursday launched its flagship mobile device Mi 4 and said its MiUi 6 OS software will be available in India. Often referred to as the "Apple of China", Xiaomi's phones will be available exclusively on Flipkart from February 10.
Priced at Rs 19,999, Mi4 is Xiaomi's fifth launch in India since June 2014 and has already sold over 1 million handsets. Pre-registrations for the device start on January 28. Bullish about the company's prospects, India head, Manu Kumar Jain, said: "2014 has been pretty great. 2015 we will be bringing a lot many devices like TVs, Mi box and a category of internet-based devices. We will be setting up our own R&D center and our own e-commerce operations."
The company will soon start selling its products through Mi.com, a strategy it uses globally. "In India we have our site but you can't buy from it. This we will be enabling these sales. Which means, we will be setting up our own warehouses, logistics and payment methodology. When we do this it will happen 3-6 months from now. But we will continue to sell through Flipkart and Mi.com," added Jain.
According to an International Data Corp (IDC) report, vendors shipped a total of 17.59 million smartphones to India in the first quarter, compared with 6.14 million units in the same period in 2013. Samsung Electronics Co. continued to lead the smartphone market with a 35 percent market share in the first quarter of 2014, followed by Micromax (15 percent), Karbonn (10 percent), LAVA (6 percent) and Nokia (4 percent).
However, Xiaomi is not worried about the numbers. "You will be surprised if I were to tell you that we do not believe in sales and market share numbers. We just believe input, the right kind of product, pricing, and after-sales," said Jain.
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