Need different e-comm models that can co-exist: Amazon

Written By Unknown on Jumat, 05 Desember 2014 | 23.25

In an interview to CNBC-TV18's Malvika Jain, Amazon India VP and Manager Amit Agarwal spoke on ways to remove bottlenecks for the e-commerce sector

India's regulatory environment needs to be clearer, says e-tail giant Amazons India VP and Manager Amit Agarwal. In an interview to CNBC-TV18's Malvika Jain, Agarwal spoke on ways to remove bottlenecks for the sector.

Below is the transcript of Amit Agarwal interview with CNBC-TV18's Malvika Jain

Q: On GST…

A: It would be good to see thought around how inter state movements of goods can be easier. Goods and service tax (GST) is a great example of something that could enable that, that could make it easier for the small medium sellers and manufacturers to move their goods which today is cumbersome. You can make payment regulations that make it very easier for customers to pay.

Today the balance between convenience and safety introduces friction. You could also have a bit different e-commerce models out there to co-exist and work with out regulations. Many of these manufacturers we talk about and they tell this all the time, they are focused on building great products, great awesome products; they really don't want to become retailers. They want to get shelf space and internet is the infinite shelf space so an ability for e-commerce platform to invest working capital to source from them and make it available to customers. If something like FDI was allowed, it would give customers more choice, more access to these manufacturers and these fly wheel would spin even faster.

Q: Do you feel that the sort of e-commerce growth that we are seeing in India is some sort of a bubble which might burst very soon?

A: The good part about thinking long-term which is what Amazon does is you do not have to worry about short-term deviation. So, I have no idea and I am not a good predictor of short-term. However, I can tell you in the long-term this is transformative and that is what we focus on. So, Amazon as a company knows that in the long-term customers would care about selection. They would care about low prices they would care about convenience and that is not going to change. As long as we are investing in those three pillars we are okay.


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