Small car, big hopes: Maruti's new hatchback Alto K10

Written By Unknown on Senin, 03 November 2014 | 23.25

The new version comes with Maruti's automatic transmission technology first seen in the Celerio

A lot rides on the success of new Alto K10 for Maruti Suzuki India . The Alto brand umbrella accounts for largest sales in the Maruti portfolio - the Alto 800 and the K10 together clock about 22,000 units a month, reports CNBC-TV18's Sindhu Bhattacharya

The all new K-10 is a more powerful iteration of Maruti's best seller. The new version comes with Maruti's automatic transmission technology first seen in the Celerio. The company hopes the new K10 will help arrest the slippage in the entry level car market, which has shrunk from the earlier peak of 30,000 units a month.

While the company is confident of a pick up in sales it is still grappling with concerns. vehicle finance rates remain high and general sentiment in the passenger car market subdued, even the recent decline in fuel prices has not helped car makers improve sales - Maruti sales remained flat this festival season.

Not just the AMT, Maruti is also offering the Alto K10 in a CNG version where mileage is claimed to be even better at 32.26 km per kg. The new Alto K10 comes in six variant and is bit more expensive than the outgoing model but pricing remains attractive with the entry level automatic transmission coming for just Rs 3.06 lakh (ex-showroom Delhi).

Maruti Suzuki stock price

On November 03, 2014, Maruti Suzuki India closed at Rs 3285.60, down Rs 52.75, or 1.58 percent. The 52-week high of the share was Rs 3349.00 and the 52-week low was Rs 1541.25.


The company's trailing 12-month (TTM) EPS was at Rs 96.45 per share as per the quarter ended September 2014. The stock's price-to-earnings (P/E) ratio was 34.07. The latest book value of the company is Rs 694.45 per share. At current value, the price-to-book value of the company is 4.73.


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