Storyboard: India's first online Diwali

According to ASSOCHAM, online sales are expected to touch Rs 10,000 crore mark growing by around 350 percent over last year. What are brick and mortal stores doing and how are they handling this challenge? Storyboard's Pavni Mittal discusses this with Infinity Retail's Ajit Joshi and Madhumita Dutta of Raymond.

For most retailers across categories like electronics, apparel and jewellery, festive season accounts for around 10-25 percent of their annual sales. With consumer sentiment, which had been low for the last few years improving, this festive season is expected to see better demand than last but the big news is that this is also expected to be India's first big online Diwali. According to Associated Chambers of Commerce and Industry of India (ASSOCHAM), online sales are expected to touch Rs 10,000 crore mark growing by around 350 percent over last year. What are brick and mortal stores doing and how are they handling this challenge? Storyboard's Pavni Mittal discusses this with Infinity Retail's Ajit Joshi and Madhumita Dutta of Raymond .

For more watch the accompanying videos.

Raymond stock price

On October 23, 2014, Raymond closed at Rs 507.10, down Rs 4.85, or 0.95 percent. The 52-week high of the share was Rs 517.50 and the 52-week low was Rs 255.00.

The company's trailing 12-month (TTM) EPS was at Rs 16.19 per share as per the quarter ended June 2014. The stock's price-to-earnings (P/E) ratio was 31.32. The latest book value of the company is Rs 179.34 per share. At current value, the price-to-book value of the company is 2.83.

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