Xaxis CEO Brian Lesser talks on programmatic buying

Pavni Mittal of CNBC-TV18 caught up with Global CEO of Xaxis, Brian Lesser to understand how the agency fits into WPP's media business and whether marketers are equipped to understand programmatic buying.

Pavni Mittal of CNBC-TV18 caught up with Global CEO of Xaxis, Brian Lesser to understand how the agency fits into WPP's media business and whether marketers are equipped to understand programmatic buying.

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Xaxis CEO Brian Lesser talks on programmatic buying

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