Will not be complacent about competition: Samsung

Park welcomes the tough competition in India. According to him, good brands should come from Indian market too.

We are the leader in the market, we have to take care of the interest of all the stakeholders in the eco-system

BD Park

President & CEO (South West Asia)

Samsung

South Korean conglomerate Samsung is going through a tough phase, especially in the mobile handset market. It has been dislodged from the top spot in India by local mobile phone vendor Micromax . As Samsung recognises this challenge, the company's president and CEO for south west Asia BD Park says Samsung will not be complacent about competition.

Park welcomes the tough competition in India. According to him, good brands should come from Indian market too. However, Samsung will have to be more focused on its own job and so, whatever its competitors will do, the company will try to study what kind of products its end user consumers want and will try to meet those demands in its own way, he adds.

In an exclusive conversation with CNBC-TV18, Park also spelt out his strategy to resolve the differences between online and offline retailers.

Park believes Samsung and online retailers can co-exist along with traditional retailers.
"We are the leader in the market, we have to take care of the interest of all the stakeholders in the eco-system," he adds.

Meanwhile, Park expects a pickup in the manufacturing of colour television.

"The small sized panel TV demand is becoming huge especially in the rural market and up country market. So, I think the Indian government took the right decision to support penetration of the panel TV which will eventually benefit the manufacturer and will also help foster the Indian industry regarding that kind of TVs. So, it is a good initiative and every stakeholder will get benefit from that initiative," Park elaborates.

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