Mahindra Group launched a campaign inviting ideas to claim what it's calling the 'Rise Prize' - a USD 1 million innovation challenge that follows the company's 'Spark The Rise' entrepreneurial challenge from 2011.
Mahindra Group launched a campaign inviting ideas to claim what it's calling the 'Rise Prize' - a USD 1 million innovation challenge that follows the company's 'Spark The Rise' entrepreneurial challenge from 2011. Animesh Das reports on what the group hopes to achieve, and finds out how the three-year-old 'Rise' brand philosophy has helped.
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Storyboard: Mahindra's USD 1 million prize for innovation
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