The voter awareness campaign from CNBC-TV18 and Hindustan Unilever brought together two heavyweights from Indian advertising Piyush Pandey and R Balki, who worked with HUL's Hemant Bakshi to bring the campaign to life. From what motivated them, to how they worked together, everything is up for discussion with Storyboard's Anant Rangaswami.
The voter awareness campaign from CNBC-TV18 and Hindustan Unilever brought together two heavyweights from Indian advertising - Ogilvy's Piyush Pandey and Lowe's R Balki, who worked with HUL's Hemant Bakshi to bring the campaign to life. From what motivated them, to how they worked together, everything is up for discussion with Storyboard editor Anant Rangaswami.
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Checkout: Making of voter awarness campaign
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