Despite the credibility crisis faced by creative awards, the week saw the launch of another set of advertising awards. The independent, non-for-profit Kyoorius and D&AD came together to launch the Kyoorius Advertising Awards promising transparency, neutrality and a zero tolerance to scam ads.
Despite the credibility crisis faced by creative awards, the week saw the launch of another set of advertising awards. The independent, non for profit Kyoorius and D&AD came together to launch the Kyoorius Advertising Awards promising transparency, neutrality and a zero tolerance to scam ads. Animesh Das finds out if this will work.
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