With the peak travel season coming to an end, Indian carriers, barring Air India, triggered the second fare war offering low fares across several sectors within the country.
A second round of fare war was unleashed by SpiceJet today, with Jet Airways and no-frill carriers IndiGo, GoAir and JetKonnect jumping into the race to offer limited period, low-priced air tickets to customers.
With the peak travel season coming to an end, Indian carriers, barring Air India, triggered the second fare war offering low fares across several sectors within the country.
SpiceJet was the first to launch the fare war, announcing a 'Second Chance' sale of 30 per cent discounted tickets on domestic routes for a limited number of seats, which was soon followed by IndiGo's sale of a 'Happy Weekend' offer.
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Travel industry sources said GoAir also followed suit with a similar scheme, while JetAirways and JetKonnect offered a 30 per cent discount on the base fare and fuel surcharge like SpiceJet, but did not put any restriction on the weekdays when such tickets would be available for travel. Air India did not join the fare war.
SpiceJet's discounted sale is applicable to customers who book at least 30 days in advance for travel till April 15, the airline said in a release. The bookings under this scheme will remain open from January 31 through midnight Sunday.
The seats under this offer are, however, limited and availability depends on specific date and flight. The offer was being extended following the overwhelming success of its super sale programme announced two weeks ago.
Ten days ago, SpiceJet had triggered a fare war by offering 50 per cent discount on domestic travel for a limited period to beat the March quarter blues.
Soon after SpiceJet announced the sale of heavily discounted tickets, other carriers--IndiGo, GoAir, Jet Airways and Air India too wooed customers with similar marketing tactics.
SpiceJet stock price
On January 31, 2014, SpiceJet closed at Rs 16.05, up Rs 0.05, or 0.31 percent. The 52-week high of the share was Rs 48.85 and the 52-week low was Rs 15.50.
The latest book value of the company is Rs -3.50 per share. At current value, the price-to-book value of the company was -4.59.
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