Hero banks on innovative launches to battle Honda

Written By Unknown on Rabu, 29 Januari 2014 | 23.25

Jan 29, 2014, 04.12 PM IST

At a press conference in Delhi, the company said it would launch updated versions of the Karizma, ZMR, Xtreme and the Pleasure scooter in March 2014, and showcased a 150cc diesel motorcycle.

Tags  Hero Motocorp, diesel, 1500cc, 250cc, bike, motorcycle, Honda

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Hero banks on innovative launches to battle Honda

At a press conference in Delhi, the company said it would launch updated versions of the Karizma, ZMR, Xtreme and the Pleasure scooter in March 2014, and showcased a 150cc diesel motorcycle.

Like this story, share it with millions of investors on M3

Hero banks on innovative launches to battle Honda

At a press conference in Delhi, the company said it would launch updated versions of the Karizma, ZMR, Xtreme and the Pleasure scooter in March 2014, and showcased a 150cc diesel motorcycle.

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Faced with a major challenge from its erstwhile partner Honda Motorcycles,  Hero MotoCorp is planning to unveil a slew of new models to help maintain its market-leading share in the Indian two-wheeler industry.

At a press conference in Delhi, the company said it would launch updated versions of the Karizma, ZMR, Xtreme and the Pleasure scooter in March 2014, and showcased a 150cc diesel motorcycle.

The Indian market currently has no diesel bike and the recent popularity of diesel cars indicates this could be a potentially-lucrative segment for two-wheeler makers.

Also read: Hero MotoCorp to show over 12 new at Auto Expo

Hero chief Pawan Munjal, however, speaking with CNBC-TV18's Ronojoy Banerjee, said the diesel bike would be launched only after doing "complete market research". "We don't why diesel engine two-wheelers haven't worked in the past," he said.

The company also unveiled a 250cc motorcycle and said bikes with engines beyond 250cc are also on the Anvil.

There have also been reports the bike maker is looking at launching a hybrid petrol-electric scooter that would boast of superior mileage.

Hero was also considering exporting its Leap scooter to the Western European markets, Munjal said. This could be the first entry in the Western markets for Hero, which currently exports products to Africa and Latin America.

Last year, Honda Motorcycles overtook Bajaj Auto to become the country's second largest two-wheeler manufacturer, three years after ending its 27-year-old partnership with Hero and carving out on its own.


Hero Motocorp stock price

On January 29, 2014, Hero Motocorp closed at Rs 2070.85, up Rs 57.40, or 2.85 percent. The 52-week high of the share was Rs 2214.70 and the 52-week low was Rs 1434.05.


The company's trailing 12-month (TTM) EPS was at Rs 104.77 per share as per the quarter ended September 2013. The stock's price-to-earnings (P/E) ratio was 19.77. The latest book value of the company is Rs 250.70 per share. At current value, the price-to-book value of the company is 8.26.


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