Dec 24, 2013, 07.12 PM IST
Maruti Suzuki chairman RC Bhargava says in the last five years the company has focused on making all the facilities which an urban guy has available to people in smaller towns and rural areas and the result has been unexpectedly good.
Tags Maruti Suzuki, retail sales , rural , RC Bhargava, Rituparna Bhuyan
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Rural demand saves the day for Maruti in FY14
Maruti Suzuki chairman RC Bhargava says in the last five years the company has focused on making all the facilities which an urban guy has available to people in smaller towns and rural areas and the result has been unexpectedly good.
Like this story, share it with millions of investors on M3
Rural demand saves the day for Maruti in FY14
Maruti Suzuki chairman RC Bhargava says in the last five years the company has focused on making all the facilities which an urban guy has available to people in smaller towns and rural areas and the result has been unexpectedly good.
Any shareholder takes his decisions about buying or selling shares on his own, he doesn't consult the company. It has nothing to do with Maruti.
RC Bhargava
Chairman
Maruti Suzuki
Also Read: Is Suzuki planning to hike stake in Maruti?
He says in the last five years the company has focused on making all the facilities which an urban guy has available to people in smaller towns and rural areas and the result has been unexpectedly good.
Below is the verbatim transcript of RC Bhargava's interview on CNBC-TV18
Q: Is Suzuki planning to increase stake in Maruti?
A: I am not the holder of the shares of Suzuki nor do I have the money to buy or sell shares. So, I have no clue. Any shareholder takes his decisions about buying or selling shares on his own, he doesn't consult the company. It has nothing to do with Maruti.
Q: Talking about another aspect that you recently talked about and that is overall sales, urban sales coming down while rural sales picking up 18 percent in the April-November period. What does it mean for the company? Will your focus on rural areas increase as far as sales and marketing is concerned?
A: When we started Maruti and for many years thereafter the concentration was essentially on urban areas. We started with big cities and then we spread to second level cities but those are still pretty large cities. So, only in the last five years we have focused on making all the facilities which an urban guy has available to people in smaller towns and rural areas. The result of that has been absolutely unexpectedly good.
In five years to go up from 3 percent rural sales to 30 percent or more of rural sales by the end of this year is quite astounding.
Q: Talking about future plans, what do we expect of the Gujarat plant now because once that plant comes up that will obviously lead to more production and new products being manufactured in the product lines?
A: At the moment we don't need extra capacity. We have 1.5 million capacity available at Manesar and Gurgaon. We are not using that capacity because we are still doing less than 1.2 million. So, there is enough spare capacity available.
Maruti Suzuki stock price
On December 24, 2013, Maruti Suzuki India closed at Rs 1790.85, down Rs 13.2, or 0.73 percent. The 52-week high of the share was Rs 1829.90 and the 52-week low was Rs 1217.00.
The company's trailing 12-month (TTM) EPS was at Rs 100.73 per share as per the quarter ended September 2013. The stock's price-to-earnings (P/E) ratio was 17.78. The latest book value of the company is Rs 615.03 per share. At current value, the price-to-book value of the company is 2.91.
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