Over the last week, some queries have even come in from Hollywood. But even before the release of Dhoom 3, Visual Computing has been involved with Hollywood and European projects, he says.
Also Read: May gain Rs 40-50cr if Dhoom 3 runs for 3 weeks: PVR
Below is the verbatim transcript of Pankaj Khandpur's interview on CNBC-TV18
Q: Can you just detail to us how much actually would be the financial impact for the company if at all?
A: It is our largest project. I have no idea what the actual numbers are but it is our largest visual effects project that we have ever done in the last 12 years that Visual Computing Labs has been in business.
Q: I just wanted to understand from a layman's perspective. How does a budget really affect the creativity of a project? This has been one of your biggest projects as you have pointed out and you have done several projects in the past like Bhaag Milkha Bhaag etc. How different is it from one project to another depending on the budget?
A: This is probably one of India's biggest films ever. We had a very good budget because of the kind of work that we had to do. We had to do all kind of things. It is a very high level, high octane sort of chase film - with lot of CGI inputs required across the board for a lot of things, from virtual sets to digital actors to – the motorcycles were computer generated, a lot of the stunts were computer generated etc, impossible to do kind of things. It is not just the cost, it is also the time that was spent on the show. We spent more than 3 years exactly on Dhoom 3 – from planning and script narration to final release. We started in December 2010. So, it has been a long road. It is time as well as whatever technology was required, whatever skill sets were required to make sure that we got everything right.
Q: Visual Computing Labs division, how much does it contribute to your total business. What percentage comes from it?
A: I am not sure what the percentage is but I would assume that we are about 5-10 percent of the total Tata Elexi turnover.
Q: Have you started receiving more enquiries, more orders because of your work in Dhoom 3?
A: We are one of the larger visual effects companies in India. We already have couple more films that have been going on. They are releasing in January, February and a bit later. So, it is an ongoing process. Though I expect that we will get some requests for more high end work as people in India realize that this can indeed be done here as opposed to doing this overseas.
Stay tuned for more...
Tata Elxsi stock price
On December 24, 2013, Tata Elxsi closed at Rs 370.90, up Rs 5.75, or 1.57 percent. The 52-week high of the share was Rs 377.40 and the 52-week low was Rs 156.10.
The company's trailing 12-month (TTM) EPS was at Rs 14.68 per share as per the quarter ended September 2013. The stock's price-to-earnings (P/E) ratio was 25.27. The latest book value of the company is Rs 61.61 per share. At current value, the price-to-book value of the company is 6.02.
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