Japanese car maker Nissan has unveiled the Terrano in India, joining the likes of Ford, Mahindra & Mahindra and Nissan's global partner Renault, who have entered the fast growing compact SUV segment in the country over the last one year.
The Terrano was launched by Nissan first in 1986 and since then three generations of the SUV have been launched around the world. The vehicle unveiled on Tuesday is the fourth generation Terrano and the first India made compact SUV by the Japanese company.
Essentially, Nissan Terrano unveiled on Tuesday is based on the highly successful Renault Duster. Nissan has made several exterior changes on the front and the back to differentiate itself from the Duster and looks more muscular. However, if looked sideways, the common man wouldn't spot much of a difference between the two SUVs.
The Terrano will also be powered by the same 1.5 litre diesel engine that does the duty on the Duster.
The SUV will be launched in the first week of October and deliveries will also start in that month, Nitish Tipnis, director - sales & marketing, Hover Automotive, told reporters.
Hover Automotive is the national sales company of Nissan and manages its marketing, sales and after-sales service in India.
Customers interested in buying the Terrano will be able to pre-book it from September 1st and the pre-launch price will be under Rs 10 lakh, Tipnis added.
The Renault Duster retails at a starting price of Rs 7.99 lakh ex-showroom Delhi.
Despite launching late, the Terrano is more expensive than the Duster, since it will be more premium and also have more features to offer.
SUV sales declined near 18 percent last month, the first dip in four years. But the compact SUV segment is growing at over 30 percent, even as the overall demand in the automobile industry remains sluggish , a key reason for companies like Nissan, Ford (EcoSport) and Renault to bet big here.
Renault sold over 3,000 units of the Duster in July and the Ford EcoSport has received over 30,000 bookings since it was launched June-end.
"Terrano marks our entry into the compact SUV segment, which is one of the fastest growing segments in the Indian market today. It folows the same design language as our renowned Pathfinder and Patrol SUVs and makes a strong statement, which is a key differentiator in this segment," said Kenichiro Yomura, president, Nissan India Operations.
He is confident that the Terrano will not compete with or cannibalise the Duster and hopes its rugged looks will appeal to existing SUV users as well as those looking to graduate to SUVs.
Apart from the Terrano, Nissan has already launched the Micra Active, new Micra and the Sunny CVT so far this year. It also recently unveiled the Datsun Go, which will go on sale next year.
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