Vikas Khanna explores his 'Junoon' for cooking in Manhattan

Written By Unknown on Sabtu, 27 Juli 2013 | 23.25

The Indian food and beverage industry is currently worth US 41 billion and is expected to grow at 11 percent to touch USD 68 billion by 2013. A lot of Indian startups are attracted to the industry.

41 year old Vikas Khanna, chef and author, Restaurant Wheels and chocolate café and an online aggregator for hotels and even consultants for the F&B market, is India's answer to Gordon Ramsay. Having studied at the Culinary Institute of America, Cornell University, the New York University, Vikas wears many hats. He is a chef, restaurateur, food writer, filmmaker and most recently the host of the popular TV Show MasterChef India. Vikas currently has his plate full with his restaurant Junoon.

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"I think it is fantastic that we celebrate the spirit of actually using your heart more than your brain," says Vikas Khanna.

Vikas set up the Indian food restaurant Junoon in 2005 in Manhattan with his partner Rajesh Bhardwaj and they haven't looked back ever since.

Raised in Amristar, Vikas says he learnt the art of cooking from his grandmother and his first tryst with serving food to people was at the Golden Temple during his teenage years. From his first venture which is a catering company which he started at the age of 17 to offering ten books and partnering with top chefs like Gordon Ramsay and Bobby Flay, Vikas has surely come a long way.

"We have a very small menu as compared to most of the competition in New York city because I want to focus on certain things. I think that is very powerful. If one comes to my restaurant, one has a dish from Oriya and the next dish comes from Pondicherry and the third dish comes from Punjab. I am giving a place to dishes which are less known so when the customer comes in and sees something new on the menu and they trust the face of the restaurant they feel that let me order that to discover a new flavour," says Khanna.

His passion for his native cuisine has elevated this simple curry from a USD 6 to USD 40 fine dining experience. Even though there is no immediate plan to open another Junoon yet, Vikas has 11 cook books, Savour Mumbai is ready for launch and he is currently writing an encyclopedia on Indian cuisine, which will include 2,000 recipes and will hit the book stores in 2016.



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