The deal, which the report said is likely to be structured as a merger of equals, would combine Publicis agencies such as Leo Burnett Worldwide and Saatchi & Saatchi with Omnicom's BBDO Worldwide and DDB Worldwide.
The combined entity would be the world's largest advertising company by revenue, overtaking current leader WPP .
Bloomberg, however, reported that the talks could still collapse.
New York-based Omnicom and Paris-based Publicis were not immediately available for comment.
Omnicom shares were up about 3 percent in trading after the bell. They closed at USD 65.11 on the New York Stock Exchange on Friday.
Publicis' shares closed up 1.5 percent at 59.35 euros on Friday.
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