However, since many malls are coming up in metro cities, bigger cities cannot be ignored, he said. "In the past two to three years, we have seen the smaller towns growing. We will keep the balance between smaller towns and big cities," he said. Woodland has 370 stores nationwide and another 4,000 retailers selling Woodland products.
The turnover in 2011 was Rs 700 crore and by March 2013, it would touch Rs 800 crore, he said. "Next fiscal, the target we are looking is close to Rs 1,000 crore," he said.
In Kerala, Woodlands has 15 stores and another 8-10 are in the pipeline. Kerala's commercial capital Kochi will have three more stores, Thiruvananthapuram well get one more store and a new one would be opened at Kozhikode. New stores are to be opened at Thodupuza, Thalassery, Perinthalmanna, Kottayam and Alapuzha.
The leading outdoor apparel and footwear brand on Friday launched its autumn and winter collection for 2012-13 in Kerala, the highlight of which was an innovative two-piece jacket that can be used as a waterproof windcheater for all seasons, a warm jacket for the winters as well as a combination of both.
The new collection comes in multiple colours, ensuring a contemporary look in functional style. Starting this season, Woodland will launch a special series of products inspired by CSR initiative 'Pro Planet'. A variety of sweatshirts have been designed with new looks and cuts that would be in stores, encouraging the youth for a green environment.
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