This reality has forced business to look at cartridge recycling and tapping into this nascent market is the foursome of Alkesh Agarwal, Samit Lakhotia, Amit Barmecha and Rajesh Agarwal, the team behind Re-feel cartridges. With a 120 stores in 85 cities in India Re-feel Cartridges is India's largest printer cartridge recycling and refilling chain.
While we would all like to switch to eco-friendly printing solutions, the increased cost of recyclable printers is a real road block. But a young quartet decided to convert this problem into an opportunity with the launch of Re-feel Cartridges, a company that recycles and refills printer cartridges without burning a hole in your wallet.
Founded by techpreneurs - Alkesh Agarwal, Samit Lakhotia, Amit Barmecha and Rajesh Agarwal in 2007 the venture has recycled over 10 lakh printer cartridges across India. The process is simple- Re-feel collects your old cartridge, refills it with out any loss in quality.
Alkesh Agarwal, says that Re-feel is about printer cartridge recycling. When we use a laser or an inkjet printer we use the cartridge and then throw it away in the land field. In this venture we collect empty cartridges, recycle them so they perform like original without compromising on quality and at the same time providing up to 75 percent benefit to the consumers.
Re-feel cartridges has 120 stores across 80 cities in India. On offer our services like refilling cartridges, selling re-manufactured cartridges, specialty paper for printing and even original cartridges. Operating on the franchise model Re-feel has 990 employees working across India and has clocked revenues of Rs 75 crore so far.
Training franchisees is the key to maintaining quality standards, says Agarwal.
"All franchisees need to visit our Head Office in Kolkata for training. Around 10-days training is given starting their retail stores and making it operational. We want to maintain proper standard all across our stores in India. We earn our royalties from franchisees and also from supplying them the necessary raw materials and required technicalities," says Alkesh.
Alkesh and his team also prevent old laptops from filling on landfills. With 100 stores across 60 cities in India Club Laptop is an eco-friendly franchise concept of multi brand laptop repair stores. Recognized for their eco-conscious efforts we feel Re-feel Cartridges has grabbed investor attention with Rs 25 crore coming in from TLG Capital, London but while the running is now smooth the initial days were not.
"The major challenge was relating to the industry- We were the first in the organized industry to establish ourselves that cartridge refilling can be done successfully and the product can be used without compromising on quality. Initially, our mantra was education through awareness. To make this brand successful, we educated corporates, SMEs that quality refilling can be done," says Alkesh.
This foursome is now ready to target new cities and towns and hopes to use the franchise model to serve up more Re-feel and Club Laptop stores. With a sizeable presence in India, Re-feel team is also looking at venturing into other South Asian countries over the next few years.
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